EDUCATORS

Why does the Industry need a Greater Middle East & Central Asia Focused Agent Workshop?

What do we mean by Greater Middle East & Central Asia Focus?

Why are we focusing on the Greater Middle East & Central Asia?

Why should you be a part of such a fruitful workshop?

Who are the organizers and sponsors?

The advantages of attending EuroAsia Agents Workshop

Which Countries’ Agents are attending

How do we pre-screen the agents?

The selection process

Programme for Educators & Providers

Pre-arranging your meetings

Why should schools attend the Greater Middle East & Central Asia Focused Agent Workshop in Turkey?

What Type of Schools and Institutes can attend the EuroAsia Agent Workshop ?

Venue

Registration

The Package Includes

Marketing and Sponsorship Opportunities

Why does the Industry need a Greater Middle East & Central Asia Focused Agent Workshop?

  • 1,5 million students enrolled from these countries
  • Makes up 20% of the global education industry demand
  • Important and strategic regions
  • Ease of getting Turkish visa
  • Strong cultural religious, economic and social ties between these regions and Turkey
  • Convenience of transport links to Turkey from the regions
  • Opportunity to meet decision makers from new top agents never shown up or unable to attend other events around the world.

The international education industry has been growing rapidly over the last couple of decades. According to UNESCO, the number of students studying abroad is expected to reach 8 million by 2025. The Greater Middle East and Central Asia will be playing a very important role in supplying a vast majority of those students (almost 20% of the global market) coming from these two regions. There are thousands of educational recruitment agents in the region assisting these students in order to find suitable programmes, countries and schools. Turkey is a very central location and a bridge for those two important regions making it an excellent hub for attracting Greater Middle East and Central Asia agents.

On the other hand, many international education providers find Turkey an attractive country because of its own enormous student flow, as well as its neighboring countries. Turkey and the countries of the Greater Middle East and Central Asia have succeeded in establishing strong cultural, religious, economic and social ties and the educational agents from GME and CA are very keen on keeping in touch with each other.

You also have the added convenience that Turkey welcomes people from many GME and CA countries without requiring a visa. Organizing a boutique regional event in Istanbul will help both educators and agents to increase the volume of their business in the region as Istanbul is located in an attractive and strategic point.

What do we mean by Greater Middle East & Central Asia Focus?

In terms of political and geographical definition, the Greater Middle East is used to refer to the Gulf region, the Levant, the areas that were once covered by Mesopotamia and Persia, and Northern and Central Africa. In the meantime, Central Asia covers a region reaching from the Caucasus Mountains and the Central Asian Turkic Republics all the way to Mongolia.

However, we also consider all the Muslim countries under the GMR and CA as contacts for business as well. We therefore invite agents from Muslim countries or countries with substantial Muslim populations from all around the world.

Why are we focusing on the Greater Middle East & Central Asia?

The student market in the Greater Middle East and Central Asia (Gulf Region, Central and Northern Africa, Central Asia) consists of 15-20% of the whole global market. We cannot underestimate this figure when it comes to realizing strong global business goals. These countries see Turkey as having a strategic and important position due to its location as a bridge between Europe and Asia, its shared cultural, religious and social values, and the convenient transport links and strong bonds between them. On account of this impressive image, people from indicated countries are very keen on doing business in Turkey. Correspondingly, since we are aware of the major demand for Middle Eastern & Central Asian students among international educators, this workshop is a great opportunity for you to meet and establish successful business relationships with your target group; selected highquality agents, counselors and service providers. The student recruitment agents we invite to EuroAsia Agent Focus Workshop come from 36 different countries from the indicated region. Our aim is to allow you to get the maximum benefit of doing business with them face to face during the workshop and IEFT fairs which will also give you another opportunity to meet with potential local target student group on March 26, 27 & 28 2018. Both events are set to provide you with great advantages…

Why should you be a part of such a fruitful workshop?

  • B2B meetings with the highest quality student recruitment agents
  • Only Decision Makers of Agents Invited
  • Cover Everything in Istanbul
  • 70% of agents attending only EuroAsia Workshop rather than any other similar platforms.
  • 3 night accommodation at 5 star hotels with the special rates
  • Social activities and networking
  • Amazing Bosphorus boat tour
  • Optional Istanbul city tours
  • University campus visits
  • Opportunity to meet with 20.000 prospective Turkish students by attending Istanbul Student Recruitment Fair (IEFT)

As strong players in the overseas education sector for 20 years, we clearly understand your feelings, business needs, demands and aims. We are happy to announce that as we, EuroAsia Workshop, will be opening our doors to the top 100 universities, colleges and language schools from around the world and a hand-picked selection of EuroAsia’s top 120 student recruitment agencies, providing an impressively convenient occasion for you to establish, maintain and reinforce your business links with your agent partners in a single trip in one of the most cost and time effective ways.

You will not only be given this opportunity, but also will have a chance to attend the International Education Fairs of Turkey (IEFT) immediately after EuroAsia agent workshop. Turkey’s IEFT Exhibition professionally hosts over 150 institutions from around 25 different countries with 20,000 prospective students attending each event.

In addition, we can assure you that our attending agents will have been carefully screened and demonstrated that they actively promote their partner schools and send students to various institutions around the world. Therefore, we offer you an excellent opportunity to meet the agents face-to-face in order to develop worldwide partnerships, promote your brand within the international education industry, and achieve more updated information about local market trends.

EuroAsia Agent Workshop focuses on language schools, summer courses, undergraduate and postgraduate courses, and high schools. We therefore strongly recommend that education providers take part in this unique workshop to meet our selected agents from the Greater Middle East, comprised of countries in the Gulf region, Northern Africa, Central Asia, the Balkans, and South East Asia all keen on meeting international education providers in Turkey…

Who are the organizers and sponsors?

YEDAB was founded in May 2013 in Istanbul, Turkey, as a result of years of continuous efforts to create maximum awareness for the international education sector. Since foundation, YEDAB has primarily acted as a bridge between agencies and schools and continues to perform outstanding work.

In response to feedback and requests received from our members and schools, YEDAB has identified that the Middle East and Central Asia regions have particularly acute issues uniting schools and agencies together and therefore we believe we can address this gap. After meetings with IEFT, one of the leading fair organization companies here in Turkey with 16 years’ experience organizing overseas education fairs, the idea for EuroAsia was born. We are initiating the Middle East & Central Asia Focus EuroAsia Workshop, the first of which will take place in October 2017, and we are confident it will open new doors for the overseas education community.

Who is IEFT?

  • 16 years of business experience
  • Over 20,000 prospective students and families visiting every event
  • Fairs organized in 3 largest cities in Turkey
  • 150 universities, colleges and language school exhibitors from 25 countries taking place in the fairs

IEFT was founded in 2001 as an organization committed to bringing quality education providers together with motivated students and their families. Our aim is to create greater visibility for the many “study abroad” options available around the globe.

The IEFT Fair is the largest and most prestigious student recruitment event in Turkey, organizing its events twice a year in the country’s three biggest cities; Istanbul (3 days), Ankara (1 day) and Izmir (1 day). It attracts over 20,000 prospective and motivated students and parents from Turkey who are seeking to study abroad.

The IEFT Fairs will take place in the same week as the Euroasia Agents Workshop, hosting around 150 universities, colleges and language schools from 20 different countries who offer undergraduate, postgraduate, high school and language courses and summer programs at every event.

Who is YEDAB?

YEDAB was founded in May 2013, as a result of years of continuous efforts to create maximum awareness for the international education sector. The aim of our association has been to bring unity and cooperation to the sector.

Our association conducts its activities by establishing a correct and distinct legislation for our sector, determining a specified framework for service standards and professional expertise, and finally, setting out a structure managed by the association itself. Meanwhile, monitoring activities are carried out by official authorities by creating a unified legislation.

YEDAB’s headquarters are based in Istanbul and it has members consisting of over 50 educational agents in Turkey, while it has also achieved excellent and strong links with other agents in neighboring countries.

YEDAB also welcomes any agents from Greater Middle East and Central Asian countries as joint members in order to connect countries through education.

   

The advantages of attending EuroAsia Agents Workshop

  • You will be able to take advantage of an opportunity to meet over around 200 big players in the international educational agency industry from the GME and CA.
  • One of the greatest benefits of taking part both in the Greater Middle East & Central Asia Focus EuroAsia Agents Workshop and IEFT Fair is that the participating schools will be able to give 30 minute seminars to the attendees in order to increase brand visibility at IEFT Fairs. Plus, all the agents who will be attending the workshop will be invited to join these seminars.
  • Schools that participate in both of these events will be offered very attractive and special prices.
  • Those who participate at both events will get a chance to see different cities in Turkey and join social activities.
  • Guests will stay at the Hilton Istanbul Bosphorus, located a short walk from important attractions such as Taksim Square and Nişantaşı with the special prices.
  • 70% agents from GME and CA consists of decision makers from new top agents never shown up or unable to attend other events around the world, you will have a opportunity to meet these top agencies only in Istanbul.

Which Countries’ Agents are attending

We invite all high-quality agents who have been successfully recruiting students not only from the Greater Middle East & Central Asian regions, also all other Muslim countries and regions, from Morocco to Indonesia, India to Mali… Here are the sample allocations for each country at EuroAsia Workshop.

Country No. of Agents
Afghanistan 3
Algeria 2
Azerbaijan 7
Bahrain 2
Bangladesh 6
Bosnia-Herzegovina 2
Egypt 4
India 8
Indonesia 3
Iran 10
Iraq 3
Jordan 3
Kazakhstan 7
Kosovo 2
Kuwait 5
Kyrgyzstan 2
Lebanon 4
Libya 4
Country No. of Agents
Malaysia 5
Mali 2
Morocco 3
Nigeria 8
Oman 2
Pakistan 8
Palestine 2
Russia(Autonomous Regions) 4
Saudi Arabia 8
Senegal 2
Tajikistan 3
Tunusia 3
Turkey 15
Turkmenistan 3
UAE 4
Uzbekistan 3
Qatar 3

How do we pre-screen the agents?

With 20 years of experience in this field, we strongly believe that we have the professionalism to serve this business properly. Moreover, our strong political bonds and cultural similarities give us the magnificent power to be able to do business efficiently and effectively with the majority of international educators and recruitment agents in the regions of the Middle East and Central Asia. Besides this, we already have a strong profile of international educators in the global arena and recruitment agents in the GME and CA numbering enough to organize an event for both of them in the magnificent city of Istanbul.

The target agents are carefully screened in terms of their years of experience, reputation, the quality of the services they provide to their clients (references), attractiveness in terms of marketing, and the amount of business they generate per year. We also consider some new agents by observing their development in the market via their websites and checking their participation at educational events.

The selection process

When our team invites a potential agent to the EuroAsia Workshop, they consider the following key information in order to provide you with a high-quality service;

  • You will be able to take advantage of an opportunity to meet over 200 big players in the international educational agency industry from the GME and CA.
  • Company background (year of establishment, numberof branch offices, contact details, employee information)
  • Detailed official registration circumstances
  • Number of students served per year
  • Four references from school partnerships who have strong business relationships with the agent
  • Detailed information on promotional and marketing strategies
  • Marketing and promotional materials
  • Accreditation by a relevant unit
  • Signed terms and conditions in compliance with EuroAsia Workshop and YEDAB standards

Programme for Educators & Providers

You will have the chance to hold 36 pre-scheduled one-one business meeting with quality student recruitment agents, as well as with other educators and service providers. These appointments are 25 minutes long, allowing you to take full advantage of a chance to increase your brand visibility, maintain your existing business relationship and meet new prospective agents. The Agent Workshop programme also includes welcome coffee, lunch and dinner, refreshment breaks, social networking functions and familiarization trips.

Monday, March 26, 2018
08:00 Registration at Hilton Bosphorus Hotel Lobby
09:00 - 18:00 Fam trip for Turkish Universities
19:00 - 21:00 Welcome Reception for EuroAsia Workshop participants
Tuesday, March 27, 2018
08:00 - 09:00 Welcome Coffee
09:00 - 12:40 Business Meetings
12:40 - 14:00 Open Buffet Lunch
14:00 - 18:50 Business Meetings
19:00 Free time
Wednesday, March 28, 2018
08:00 - 09:00 Welcome Coffee
09:00 - 12:40 Business Meetings
12:40 - 14:00 Open buffet Lunch
14:00 - 18:50 Business Meetings
20:00 - 22:00 Hosted Dinner

Pre-arranging your meetings

You’ll be able to arrange meetings with quality student recruitment agents beforehand via Marcom eSchedule PRO Online meeting booking system, which provides participants with a pre-scheduling service for up to 25 meetings. This means you’ll know exactly who you’ll be meeting with before you arrive in Turkey.

Why should schools attend the Greater Middle East & Central Asia Focused Agent Workshop in Turkey?

Come along and be welcomed by our warm country if you want to:

What Type of Schools and Institutes can attend the EuroAsia Agent Workshop ?

We welcome the schools and institutes offering;

Venue

You will have the great opportunity to enjoy a 3-night stay at the Hilton Istanbul Bosphorus, or another of Istanbul’s most prestigious and comfortable hotels nearby with the special rates. The Hilton Istanbul Bosphorus offers indoor and outdoor swimming pools, a fitness center, tennis courts, gardens, a day spa, and seven restaurants offering a range of local and international cuisine. Additionally, state-of-the-art meeting and conference facilities make the Hilton Istanbul Bosphorus a fantastic choice for this event. As you’ll be in the heart of Istanbul (just a short walk from important attractions such as Taksim Square and Nişantaşı), you’ll have great access to transport links too.

Registration

Regular Prices: from December 16, 2017
Workshop in Total per Person: $2,900
Additional Representative: $1,900
Accompanying Person: $900
Sponsor Table: $4,900
Accommodation at Hilton / per night: $150
Early Bird Prices End: December 15, 2017
Workshop in Total per Person: $2,500
Additional Representative: $1,600
Accompanying Person: $750
Sponsor Table: $4,150
Accommodation at Hilton / per night : $150

The Package Includes

Prior to the Workshop:

During the Workshop:

Marketing and Sponsorship Opportunities

If you require any detailed information about marketing and/or sponsorship for the events, please contact us via educators@euroasiaworkshop.com (advertisements using any relevant marketing materials). Due to these materials being limited, these are given out on a first-come, first-served basis. If you would like to give a seminar at IEFT Fairs, please email info@euroasiaworkshop.com



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